Tuesday 4 October 2011

Rittenhouse x Gemma Smith

Gemma Smith is an Australian artist whose modus operandi takes on a spellbinding sequence of acrylic paints with a centrifugal discourse.
The marvelous and relative entangled swirls have been realised for Sydney based clothing label Rittenhouse. The two brand directors Sally McDonald and Micah Hamdorf have had long standing relationships with contemporary artists who work in diverse mediums and are bounded by their creativity in a seamless way. 
”We wanted to work closely with Gemma as she is one of our favourite local artists”, Sally McDonald explains at the brand’s studio and office in Sydney’s own downtown rag district in Surry Hills. She continues by saying, “In this specific print [devoré skirt] she just kept making more and more prints until she liked one that was perfect.”
The semblance of Gemma Smith’s handscribed signatures in her canvassed works become like foliage whereby the transculency of the printed devoré fabric masks and reveals the delicate skin of Rittenhouse’s female wearer.