Friday, 10 February 2012

Valentines Special #3

Tom and Nicole








Thursday, 9 February 2012

Valentines Special #2


Em and Rich.


How long have you been together?
Em: For ages!
Rich: Since the dawn of time.

How did you meet?
We first met about 10 years ago in Sydney, through a mutual friend. Then a good few years later the same mutual friend put Rich in contact with me in London and we met up for a little beer.. Our love is her fault.
We first kissed at the Black Gardenia, a tiny basement bar in Soho that has since been destroyed much to our disappointment.

Partners most annoying Habit?
Listening to Tonetta.
Watching Eastenders.

Partners most endearing habit?
Not really a habit I know, but he always makes me feel like the most loved person in the world.
She never thinks of herself first.

Do you share eachothers clothes? If so, what?
I sleep in his underwear when he's away on tour.
I wear her underwear every day. It makes me feel sexy.

What is your favourite item of clothing that your partner wears?
it would have to be a soft scruffy black scarf (that I've since inherited) - it reminds me of our first of many trips to Paris. I think he bought it for a euro In Italy!
I think it's probably one of the dresses I've bought her before. A dark blue one I got from Whistles. It's an intimidating experience walking into one of those shops as a male. And you either walk out feeling like some sort of James Bond, or a dirty old man. Luckily she's always been pleased, so I haven't  had a clothes buying fail.

If your partner was a fictional character, who would they be, and why?
Which fictional character has the best hair ever? Whoever it is, that would be Rich. Because he has the best hair ever.  He would terrorise the enemy with his beautiful barnet.
I'm not sure. She's too unique to be compared. 

Where is your favourite place to go together?
In London my favorite place is the New River Walk near our home, in Islington. I remember the day we discovered it - I felt like an excited child entering The Secret Garden.  In Sydney it will have to be Gordons Bay, sucking on a frosty fruit.
I agree.

If you got lost on an overseas holiday and it was neither one's fault, who would still get blamed?
Richard. Because he's always in charge of the maps.
Yes it would be me. But I'm sure Em wouldn't mind in the end though.

What is your partners weirdest eating habit?
He doesn't understand jacket potatoes.
A heated potato with baked beans on top is not a meal.

What does 2012 bring?
A new home in London and a well deserved long break back in our other home, Sydney.
Yes, moving into a new home in London, and getting down to Sydney for summer.

Wednesday, 8 February 2012

Valentine's Special #1

We can all agree that Valentines Day is ultimately pretty cheesy, although who doesn't enjoy a good love story?
We thought it was a great excuse to ask some lovely couples to tell us about their love, what drives them crazy, and what makes them tick.
Each day up until Valentines Day we'll introduce you to a different couple, who will answer a series of questions about each other and share with us their story...


Mel & Polo.



Wednesday, 1 February 2012

Deadly Ponies 'Hurrichain'














Alfies introduces Deadly Ponies bags and accessories into alfies this season!.
All designed and handcrafted in New Zealand, these bags are beautifully made, all soft and drapey, crafted entirely out of eco-friendly natural sustainable materials, practical (in the best sense) and oh so handsome! 
My best friend wears hers everyday and gets asked CONSTANTLY where she got it from, so y'know, i get to see daily proof that these bags are the shit. They also have names like Mr Dipalopagus, Mr Chain Gang and Mr Billy Messenger, so each bag feels like it's only little character. Aww...
In store soon x

Monday, 30 January 2012

City Silhouettes

















I have come across some beautiful photography by Jasper James, a Beijing based photographer who has also worked in New York and London over the past few years. This series is titled City Silhouettes. The project captures a unique angle of people and the places they live. It also captures a sense of wonder of looking above a city, with the awe of expansion. 

Thursday, 26 January 2012

Limits Cuff








We've just been told we're receiving an early delivery today of these little beauties from our favourite accessory brand BENAH! These amazing limits cuffs come in Bright and Brushed gold, and will look fabulous dressed up, or alternatively we love them paired with jeans and a white tee like Benah have styled them in these pictures from their blog  http://thebenah.blogspot.com/. Get in quick smart x

Also read Refinery 29's little piece on Benah's new collection, arriving in store soon..

Monday, 16 January 2012

Dress Up Winter 2012


                    






                    
































Here is a sneak peek of the beautiful new collection from Dress up, titled 'Industriale', Inspired by ruins and 
demolitions depicted in Yves Marchand and Romain Meffre's photographic diary 'Ruins of Detroit' and also Antonioni’s 1960′s film ‘Red Desert’, which is set in industrial Ravenna in the 1960's, Dress Up's new collection is a muted palette of black, taupe, shale, camel and sepia with fantastic accents of bright cherry, paprika and teal. The collection features Steph's signature high waisted slim trousers, patch pocket tees, dresses and sweaters, corduroy trousers with bows on the back, and peter pan collars. We have had fantastic feedback from customers and a fast sell out from her last range, so stay tuned for updates on the new delivery in store, and quickly fall in love, like we have xx

Wednesday, 11 January 2012

Winter 12 Sneak Peek: Bigeni Basics















Here is a sneak peek of the first winter 12 range to hit alfies store at the end of February.
It seems a little early to be promoting the new winter ranges, seeing as though summer reared its head so infrequently, but the new season is fast approaching and we'll be sharing with you each week the lovely new collections that will be arriving in store!

And who better to introduce and ease us into Winter than Gary Bigeni with his a beautiful range of  transeasonal  basics in grey, black, navy, camel and stripes all done in beautiful fabrics with his signature draping.
His new collection has grown and developed since the last one, introducing new shapes, more stripes and a new range of colours in your favourite styles.

In store Feb xx

Tuesday, 3 January 2012


alfie's store new year clearance sale
20 to 75% off *
begins today! Friday 30th of December
... while stock lasts.
hope to see you soon and have a  
H A P P Y  N E W  Y E A R !
regards, alfie's store.

* only on selected items. Sale excludes all Aesop products. 

Image by Ben Giles.