Stocked by leading retailers including Liberty, Harvey Nichols and Barney's, Antipodium applies a modern sophisticated aesthetic, but with capricious steals from a wealth of pop culture. Finch describes this approach as 'tongue-in-chic', creating fashion that is witty and unapologetically seductive.
Antipodium presents it's Spring Summer 2012 collection Interiors, exploring the delicious disquiet beneath th surface of family life, the gloss of domesticity, and the chaos and control of the home.
Using familial roles and their sartorial codes, Geoffrey J.Finch has set about to subvert them. Dad's shirt has been supersized and reworked as womenswear; your little brother's bomber is reworked into a sharp, sporty jacket, and traditionally feminine handicraft is given a tougher edge.
Interiors is full of the iconography of the home. Perky spring daffodils plucked from east London parks, a naïve marker pen menagerie of writhing cats and dogs by Swedish artist Miriam Ivanoff: graphic prints that join an arsenal of knives, forks and spoons set in an intricate ice-blue lace by Daniel Mcilwraith, and patchwork, developed by artist Ian Hundley using Liberty art prints, is given a graphic, masculine spin.
Spirited, yet restrained, Interiors nods to Antipodium's London sensibility, ful of British quirk, but with a nonchalance that comes with Finch's Australian heritage. There's a subtle sense of humour; but moreover a well-considered concept bound into wearable, chic clothes.
